Blasts
Blasts let you send a broadcast message to multiple leads at once — perfect for promotions, event reminders, or re-engagement campaigns.
Blasts only go to leads who have given PDPA consent (opt-in). Leads who have replied STOP or never opted in are automatically excluded.
Creating a Blast
- Go to Blasts in the sidebar
- Click New Blast
- Choose your audience — filter by pipeline stage, tag, or segment. You can combine filters (e.g., all leads tagged “interested” in the “Follow-up” stage)
- Write your message — plain text with optional variables like
{name}and{property_name}. Aria previews the message with a sample lead so you can check how it looks - Schedule or send — send immediately, or pick a date and time. Scheduled blasts can be cancelled before they fire
Blast Analytics
After a blast goes out, the analytics card shows three numbers:
| Metric | What it means |
|---|---|
| Delivery rate | Percentage of messages successfully delivered to WhatsApp |
| Read rate | Percentage of delivered messages that were opened |
| Reply rate | Percentage of recipients who replied |
Replies flow back into your normal lead conversations — Aria picks up the thread and continues the sales flow automatically.
Plan Limits
Each plan includes a monthly blast allowance:
| Plan | Blasts per month |
|---|---|
| Starter | 0 (not available) |
| Growth | 1 |
| Scale | 3 |
| Enterprise | Custom |
A single blast can go to any number of leads within your contact limit — the limit is on how many times you can send a blast per month, not how many recipients.
PDPA Compliance
Blasts follow the same compliance rules as all Aria messages:
- Only sent to leads with active opt-in consent
- Every blast includes an unsubscribe footer (“Reply STOP to unsubscribe”)
- Opt-outs are processed immediately and permanently
- Your blast history is retained in the audit log for 7 years
Tips for Effective Blasts
- Keep it short — WhatsApp messages over 200 characters get lower read rates
- Personalise — messages with
{name}get 2-3x higher reply rates - Time it right — Malaysian audiences respond best between 10am-12pm and 7pm-9pm
- Follow up — after a blast, check your leads page for new replies within 24 hours