AI Persona
The AI Persona page controls how Aria speaks to your customers — its name, tone, language, and what it tries to achieve in every conversation.
Where to Find It
Go to Settings → AI Persona from the sidebar. Changes you make here take effect immediately on the next customer message — no restart or delay needed.
Configuration Fields
AI Name
The name Aria uses when introducing itself to customers. This appears in greeting messages and when Aria refers to itself in conversation.
Default: “Aria” Example: “Sarah”, “Aiman”, “PropertyBot”
Choose something that fits your brand. A human-sounding name builds trust; a branded name reinforces recognition. Either works — pick what feels right for your audience.
Business Name
Your company or brand name. Aria weaves this into responses when referring to your business.
Example: “Skyline Realty”, “AutoHub KL”, “Dr. Lee’s Clinic”
Tone
Controls the formality and energy of Aria’s replies:
| Tone | How it sounds |
|---|---|
| Professional | Formal, polished, corporate. Suitable for insurance, legal, healthcare. |
| Friendly | Warm but respectful. Good default for most businesses. |
| Casual | Relaxed, conversational, uses lighter language. Works for F&B, lifestyle brands. |
The tone affects word choice, sentence structure, and emoji usage. Professional tone avoids emojis entirely; casual tone uses them sparingly.
Language
Sets Aria’s primary conversation language:
| Option | Behaviour |
|---|---|
| English | Replies in English regardless of customer’s language |
| Malay | Replies in Bahasa Melayu |
| Bilingual | Aria detects the customer’s language and replies in the same one. Handles code-switching (Manglish) naturally. |
Bilingual mode is the most popular choice in Malaysia. Aria handles mixed-language messages like “Berapa price untuk unit ni?” and responds appropriately.
Specialties
A free-text field where you describe what your business specialises in. Aria uses this to position itself knowledgeably in conversations.
Examples:
- “Luxury condominiums in Mont Kiara and Bangsar”
- “Used car financing for first-time buyers”
- “Aesthetic treatments and skin consultations”
Be specific. “Property” is less useful than “Affordable landed homes in Johor Bahru under RM500k.” The more context Aria has, the more relevant its responses.
Business Hours
Set your operating hours so Aria adjusts its behaviour outside of them:
- During business hours — Aria engages leads normally, proposes booking slots, and handles enquiries in full.
- After hours — Aria acknowledges the message, lets the lead know the team is offline, and promises a follow-up during the next business day. It still captures the lead and logs the conversation.
Configure hours per day of the week. Supports different hours for weekdays and weekends, and you can mark specific days as closed.
After-hours mode does not mean Aria goes silent. It still replies — just with adjusted expectations about response depth and booking availability.
Greeting Message
The first message a new lead receives when they contact you. This sets the tone for the entire relationship.
Default (Friendly tone):
“Hi there! Thanks for reaching out to [Business Name]. I’m [AI Name], your virtual assistant. How can I help you today?”
You can customise this fully. A good greeting is short, warm, and ends with an open question or a nudge towards your primary CTA.
Primary CTA
The main action you want Aria to guide leads towards. This shapes Aria’s conversation strategy — how it steers discussions and what it ultimately proposes.
Examples by segment:
| Segment | CTA |
|---|---|
| Property | ”Book a viewing” |
| Automotive | ”Schedule a test drive” |
| Insurance | ”Get a free quote” |
| Education | ”Register for an open day” |
| Healthcare | ”Book a consultation” |
| F&B | ”Reserve a table” |
| Services | ”Schedule a consultation” |
Aria naturally works the conversation towards this action. When a lead shows readiness signals, Aria proposes the CTA directly.
System Prompt Preview
At the bottom of the AI Persona page, a read-only panel shows the exact system prompt Aria receives. This is the full set of instructions that shapes every reply, assembled from your configuration above plus your segment defaults and knowledge base context.
Review it to understand exactly what Aria “knows” about your business. If something looks wrong or missing, adjust the fields above — the preview updates in real time.
The system prompt preview is for your reference only. You cannot edit it directly — it is generated from your configuration fields. This keeps the prompt consistent and prevents accidental misconfiguration.
Tips
- Test after every change — send yourself a WhatsApp message from another phone to see how Aria responds with the new settings
- Match tone to audience — a casual tone works brilliantly for younger demographics but may feel off for corporate clients
- Keep specialties updated — if you launch a new project or product line, add it here so Aria can talk about it confidently
- One CTA is better than three — a single clear action converts better than offering multiple options