Analytics

Your analytics page gives you a real-time picture of how Aria is converting leads into bookings.

Conversion Funnel

The funnel chart at the top of the page shows how your leads move through each stage — from first contact to booked appointment. Each bar represents a stage, and you can see exactly where leads are dropping off.

Tap any stage to drill down into the leads currently sitting there. This is the fastest way to spot bottlenecks in your sales process.

Key Metrics

Four cards sit below the funnel, updated in real time:

Snippet Performance

The Snippet Performance table ranks your knowledge base documents by how often they contributed to a conversion. Each row shows:

• Document name — the knowledge base file
• Times used — how often Aria referenced this document in conversations
• Conversion rate — percentage of conversations using this snippet that ended in a booking

Use this to identify your best-performing content. If a document has high usage but low conversion, consider rewriting it. If a document has high conversion but low usage, check whether Aria needs better context to surface it more often.

Weekly Insights

Every Monday morning, Aria generates a plain-English summary of your previous week’s performance. The summary covers:

• Total leads received vs the week before
• Booking rate trend (up, down, or flat)
• Your top-performing snippet
• Leads that went cold and may need a manual follow-up
• Any unusual patterns (e.g., spike in after-hours enquiries)

Filtering

Use the date picker and stage filters at the top of the page to narrow your view. You can filter by:

• Date range — today, last 7 days, last 30 days, or custom
• Pipeline stage — any combination of stages
• Source — WhatsApp, Messenger, or web chat (if applicable)

Exporting Data

Click Export in the top-right corner to download your analytics as an Excel file. The export includes all leads, their current stage, timestamps, and the snippets used in each conversation.